Apple’s recent iCloud announcement is yet another sign of the movement towards cloud computing and a mobile workforce. Google is obviously the biggest player in this realm, and its new tool can show you what your company could be saving and accomplishing it if had “Gone Google” instead of using the more traditional Microsoft platform. Continue Reading →
The Achilles Effect shows two Word Clouds, containing the most prominent words in ads for boys’ toys and for girls’ toys. Take a look at the largest words in each. The gender differentiation is startling. Continue Reading →
Today’s MOTD is an infographic about the mechanical ‘species’ that are found in the rainforest. Created by Oro Verde, The Rainforest Foundation, it is a clever and simple statement against rainforest destruction.
Today’s MOTD is a powerful model of customer experience tracking in the airline industry. Developed by Lego, it details the steps of obtaining a plane ticket, flying, and exiting the destination airport.
The graphic asks the question, “how can this be a positive experience” at each action point. By asking this question, powerful insights can be gained about what is important to the customer and how to keep them flying on your airline. Also, by analyzing this data, the creators found the “make or break point” where customer experience is extremely important.
From DTN, or designing the news, a group which specializes in visually editings the headlines or “representing news headlines by replacing the words with symbols, while maintaining the message”, hails MOTD #56.
The philosopher in me enjoys open-ended questions, and I feel that this approach to news headlines allows for a reader to draw conclusions based on their own experiences and opinions rather than have to digest those viewpoints of journalists.
Also, the use of imagery always boosts info. retention, so it’s quite possible that a viewer would strike up conversation about a news headline employing this approach as opposed to a linear text based message somewhere else in the paper.
Be sure to check out the images without the titles and you’ll realize they may not even be necessary to communicate the message!
The Economist “Get A World View” pizza boxes: Using pizza boxes as a method for delivering more than just a pizza pie, British news magazine The Economist topped pizza boxes with pie charts showing stats relating to world food distribution, such as world cheese imports and global wheat consumption. Distributed through 20 Philly-area pizza shops with close proximity to universities, the charts aimed to inform students about how their consumption affects the rest of the world and also to show that The Economist’s content is not only educational but also relevant to their lifestyle.
Now that’s food for thought!
